About - 21GRAMS

21GRAMS is the advertising and education arm of Real Chemistry. Ranked the #3 health agency in the world by Cannes Lions. More than a name, 21GRAMS is the philosophy that guides everything we do. Inspired by the “21 Grams Experiment” of 1907, which tried to prove the existence of a soul – we believe great work connects with the human spirit. So we get to know our audiences better than anyone (through the ancient art of human interaction and Real Chemistry’s industry-leading data and analytics) and find the 21 grams that makes people tick. Our goal? Make advertising less of an interruption – and more worth people’s time, attention, and action – because it actually “gets” them.